Introducing our new Vision and Strategy 2025/27
This is an exciting time for LATCH Welsh Children’s Cancer Charity as we look to the future and mark the end of Childhood Cancer Awareness Month 2024 by launching our three-year Strategy for 2025 – 2027.
Following a comprehensive consultation and planning exercise with stakeholders during this year, which included families, healthcare professionals, supporters and volunteers, today we are publishing our ambitious LATCH Strategy for 2025 to 2027.
This Strategy articulates our charity’s 21st century vision, mission and values and it sets out what we want to achieve over this period within our strategic goals, and focuses on our priorities for the next three years.
We know that children, young people and their families who are affected by cancer often face a long, gruelling and uncertain journey. Over the past four decades LATCH has been
supporting thousands of children, young people and their families with cancer, whatever their journey, across South, Mid, East and West Wales, through delivering our bespoke services.
The essence of the charity since its creation in 1983, is about giving hope and a sense of community, making life a little easier for children, young people and their families. Hope and community continue to be integral to who we are and how we work at LATCH. These values, alongside compassion, being responsive and practical, have been re-affirmed as our organisation values during the process of developing this Strategy.
Through working together, LATCH and our community have achieved so much over the past forty years for children and their families whose lives have been impacted by cancer in Wales. However, we know that there is more to do, to ensure that families affected by cancer get the help and care they require and deserve.
The needs of children, young people and their families are unique and complex. They can face barriers to support, including times when their voices are not heard by the systems around them. We want to see this change and our new vision states our ambition:
Families affected by childhood cancer get the help and care they need, and never face the journey alone.
Over the next three years we will be driving ahead towards realising this Vision by proactively extending and enhancing LATCH’s family support services, including exploring innovation in service areas, expanding proactively our regional geographical coverage and developing services which respond to differing needs within families.
We will also be increasing our focus on championing the needs of children and young people with cancer and their families, amplifying their voices and increasing the involvement of families with lived experience to shape our work. We will extend our partnership working with the NHS and other organisations, to influence better outcomes for those affected, and develop further our voice in the field of childhood cancer research in Wales.
To deliver our ambitions for children, young people and their families, we recognise the importance of developing further an organisation that has a strong, inclusive and connected culture, with a focus on people and wellbeing. We are committed to supporting our people and building our team of volunteer ambassadors and branches across our catchment area in Wales, who are so integral to our charity and community.
Lastly, we know that to deliver our future ambitions in this challenging economic and ever-changing external environment, we must prioritise developing a financially resilient and robust organisation. We aim to achieve this through developing a comprehensive fundraising strategy, to grow and diversify our income, improving our communications and developing our use of digital solutions and data insights.
There is much to do over the next three years in this time of positive change and continued progress for the organisation.
The Board of Trustees and the LATCH team are united in our dedication to increase our charity’s impact, working with and supported by our valued community and partners, so that LATCH makes further significant improvements to the experiences of children and young people with cancer and to their families.
Our ambition is as strong as ever, to help ensure children and families never face the cancer journey alone.
Mrs Susan Gwyer-Roberts DL Menai Owen-Jones
Chair of Trustees Chief Executive Officer
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To read our full Strategy document please click below
